Definition of Email Marketing?

It is a form of marketing in which a business is reaching their customers direct through electronic mail. The content was sent out via mass lists of existing and potential customers to make sure customers are aware of your business.

The information is sent out more like a laser-guided missile than a bomb: No matter what you’re selling, it is a way to reach thousands of potential customers directly at a relatively low cost when compared to advertising or other forms of media exposure. It brings your business’ message through an attractive mix of graphics, text and links directly to people who may have never heard of your business or considered your products, but are knowledgeable and interested in your business’ area of expertise.

There are two forms of email communications:

1. Email communication initiated by the consumer

This type of communication is when a customer sends an email to complain about a product bought, reviews and ask for details regarding a certain product and additionally, business will also reply their answer via email promptly. Email is the cheapest solution of the customer relationship management tactics (eCRM). However, the downfall for this method is that the service does not provide the opportunity to interact face to face realistically. 

2. Email communication initiated by the company

This type of method is initiate by company in sending short message that call for action. Companies usually send a massive email to its existing customers to maintain the relationship with them, build buyer’s loyalty,  invitation for a special occasion or ‘one day pre-sale” for its loyal customers to show that the customer are valuable for the business.

In order to have successful campaign, the message has to be short and effective and address to a target, so turnover of responsive is also high. Usually in this email there a link to a landing page (usually is the website content of the message to convey).

Advantage of Email Marketing

  1. Segmentation and Targeting are at advantage as these strategies receive an extraordinary reasonings when using the form of marketing as campaign can be easily customized cater to their customers’ specific needs.

    2. Accumulated data of this email marketing campaign can be easily collected and measures by using social software- to show number of recipients and location.

    3. Email Marketing calls for prompt action from recipients.


Here is 10 tips to Email Marketing that can be useful that I found in this article;

  1. Do not try to sell insurance through email
  2. Less usage of graphics and images even though it is interactive but it does not apply to Email Marketing tips!
  3.  Train your expectations
  4. Convey a message that is worth the time to read and open via email
  5. Show an obvious call to action
  6. Provide two links which include a call to action and you website!
  7. Examine links and repeat
  8. Conduct a spam test
  9. Conduct a junk mail test
  10. Check back on leads generated

Source by John Scranton, Vice President of Startupselling, Inc

 Here is some examples of Email Marketing:

  1. Canva

Canva updates their users when new design concept is laaunching via email subscription. Each one gives a brief explanations and previews of the layout for the users to try it out.


2. Sephora 

The second example is from my personal experience upon receiving the “reminder” from Sephora that I have left products in my shopping bag.


3. Kate Spade

This email was sent to me two days ago to let me know that they are having 25% off entire purchase with a secret code provided.

Kate Spade

Till my next post guys, Toddles!


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