What is Web Analytics?
According to this article, Web Analytics is a program you to analyze users’ activities on website, this include how many visitors were unique visitors, time duration of readers stayed and clicked on your page and top keywords clicked. Most businesses use this tool to study their users and to make sure the business’s website is constantly updated to cater to the readers.
In addition, this tool is useful and helpful to create better experience for web administrators and publishers as this web analytics can show if the website is working properly or vice-versa, as it determines which sections of the site is most visited and which section do not get traffic.
According to this article, Page Tagging is also known as the common form of web analytics. This form of information collection involves tags or lines of Java Script code provided by an analytics software (my library.org). This form of page tagging has becoming favoured and easy to apply compare to the log file method due to its application and administration of the analytics tools. Most analytics tools exits today are a work of a third party vendor.
Advantages of Page Tagging as An Analytics Tool
According to Web Analytics: An Hour a Day’s author Avinash Kaushik, here are few advantages of having Page Tagging as an Analytics Tools!
- Once you have an analytics program vendor it is easy to make it work, you can easily capture vast of information from unique visitors by adding few lines of the codes to the <head> section of each HTML page.
- Keeping information updating and revising are important in the revolution of web analytics to avoid traffic.
- You can generate administrative report to help focused on data relevant for library’s priorities.
Choosing a program
Choosing web analytics program is like how you shop for clothes, you want to consider every aspect such as budget, easy application and features that are important before you make your decision to own it. According to this article, Google Analytics is an outstanding choice for most libraries, as its offers vast data collection ease of use and customization to fit your needs and24/7 support. And importantly, no cost involved! Google Analytics is a free service caters to most business, so far has been successful in specializing their product.
Web Analytics Programs
Google Analytics has becoming popular tool among libraries across the world as it is free, easy application, its flexibility and its clear reporting mechanism. This analytic tool has helped librarians in so many ways to understand their users’ website behavior, constantly improving their website experience for its customers. Open source tools are also available called Piwik, alternative to Google Alternative.